Summary: So recently Google put a quote on its home page, "The practice of a sport is a human right Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play." As we all know, Google consistently updates its page according to current events, holidays, and other random celebrations. This quote was beneath a giant rainbow Olympic-themed logo put up for the Sochi winter games. Clearly the rainbow is in relationship with the quotation, the rainbow long since being the symbol of equality for the LGBT community.
Analysis: As we all know (especially being college students), Google is extremely popular and, as a consequence, highly influential. Putting such a bold statement was very controversial. What does this tell us? A lot about the companys character, or at the least what kind of image they want to display. Obviously they chose to promote the (by debate) the less popular opinion, which is admirable. Knowing the expense it could cost their company, they chose to stand by their opinion. On the other hand, from a business standpoint, I suppose you could say it was a stupid move. It is subjective to how you value a number of things. Religion, equality, business ethics..there are more than a few.
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