Summary:
This
article mentions how impoverished Africa is and how they can possibly lower
their statistics of poverty by adding more KFCs in the Sub-Saharan area. Statistics
show that 23 percent of the food produced by subsistent farmers is wasted
before it ever gets to the consumers and 30 percent of the consumers are suffering
from malnourishment and the farmers are purposely not producing more foods. Mainly
because they are not receiving the profit they want for the goods they are
producing. But there appears to be a light at the end of the tunnel. Urbanization
began to take place with the growth that the country was seeing in economics.
From that urbanization arose KFC in Africa.
Analysis:
With fast
food companies like KFC in Africa the demand for higher quality foods is on and
more than ever before. KFC cannot use such low quality foods that Africa is
used to producing. This fast food joint is now forcing Africa to produce a much
higher quality food and the small subsistence farmers they are used to will not
be good enough. There will need to be high quality foods, including chicken,
produced and they need to be produced locally. Such an investment will be great
for the future of Africa. KFC expanding within Africa will ultimately be
opening up more jobs for more people in Africa. The only thing now is to get
things kick started. It will tough due to chickens only brining in value after
reaching a certain weight and being sold. It’s an interesting way to
incorporate more wealth and quality foods into the Sub-Saharan area to
ultimately improve the living conditions there.
Tackling poverty means that
there will be more KFCs in Africa
Posted Feb 3, 2014 9am
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