Summary:
In this article it talk about the issue of Brazil and how they are tired of their country being a hot spot for "sex tourism". Adidas recently made two lines of shirts that were very racy and had sexual implications on them . These shirts apparently upset Brazil and they asked Adidas to remove the shirts and to stop selling them because it was bringing the wrong kind of attention to their country. Although these shirts were only going to be on sale for a limited time, Brazil still insisted on taking them off the market. One of the big reasons for Brazil's uproar is that their government is trying to get rid of their promiscuous reputation. The shirts were made for the World Cup Soccer Tournament and were meant to be a fun thing for Adidas to launch as well as a way to heighten the sales profit. The President of Brazil Is very serious about the whole matter and says that he will definitely be very strict when 600,000 foreigners come to watch the WCST.
Analysis:
I think that a lot of countries are facing this stereotype right now of having women who are being greatly sexualized. It is an ongoing problem that is getting worse. Adidas should have asked Brazil for permission to make the shirt because it implies a lot of things about Brazil that Brazil does not want right now. Although Adidas was sponsoring the event, it still would have been respectful to make shirts that were more appropriate for all of the audience and less sexist towards women. Sexual advertising is everywhere now and is linked to many negative outcomes including possible rises in the rates of sexual crimes. The world is getting out of hand in many ways and it is a good thing that Brazil has noticed and is taking action for the problems in that area.
http://uk.reuters.com/article/2014/02/25/us-worldcup-brazil-shirts-idUKBREA1O1KY20140225
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